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Tata Tea began its journey more than 30 years ago, when the packaged tea market was dominated by 1 large player with over 70% market share. While most saw entering this market as an almost impossible task, Tata Tea envisioned an opportunity.
Today, Tata Tea has an exclusive product for everyone across India, in a taste and flavour they love and at a price they can afford.
Tata Tea goes beyond being just a cup of tea. In 2007, the brand brought in a wave of collective consciousness and social awakening through its landmark Jaago Re campaign - the No.1 corporate led social cause brand on Facebook India.
Today, Tata Tea continues to drive social awakening and walks the talk, moving from issues of national importance that have covered voting and corruption to more recently gender sensitization and promoting a culture of sports. |